MELT THE DAY AWAY

What's better than cleansing? Double cleansing! In this first step, your pre-cleanse will dissolve makeup, spf and dirt from the day. This ensures that your cleanser can do a better job! Pre-cleansing is definitely recommended for oily skin. The oils dissolve the sebum in your pores, so you can easily remove them in the next step.

FOAM IT UP!

Now we're going to cleanse effectively with a foaming cleanser! Here's a little tip: work the foam in for 60 seconds.
It's important to give your cleanser enough time to remove impurities. The 60-second rule guarantees a deep cleanse, then you're all set for your skincare routine.

to tone or not to tone?

Does your face sometimes feel a little dry after cleansing? This is because cleansers lower the pH of your skin. A toner will not only normalize the pH back, but also provide a little hydration boost so that subsequent products can better soak in. A toner with plant extracts, such as aloe vera, can soothe and reduce any redness.

HEAL, TREAT AND REPEAT

Now we're getting to the juicy part! Applying your serum in the evening gives your skin barrier the chance to repair itself and deal with any imperfections. Plus, you avoid UV rays breaking down all those valuable ingredients in your serum. Here are some recommendations for the most common concerns.

PARFUMA'S TIP: 

» Apply your skincare products at least half an hour before you go to sleep. This will give your products enough time to soak in and avoid your pillow absorbing everything!

ready for your beauty sleep?

Your skin probably feels completely hydrated by now! As a final step, we use a hydrating moisturizer. This forms a barrier over your serum because the texture is usually thicker than that of a serum. Be sure to choose the right moisturizer for optimal hydration. We recommend a gel texture for oily complexions and a cream for normal to dry complexions.